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The Mercury Pickup Truck
In 1946, Ford of Canada split its Ford and Lincoln/Mercury divisions into separate sales networks. Ford introduced trucks to the Mercury division. At the time, few rural communities offered both the Ford and Lincoln-Mercury dealership networks, miniminizing model overlap and allowing for greater coverage for potential truck buyers. To differentiate Ford and Mercury trucks, Mercury added brand-specific grills, emblems, tailgates and slightly different exterior and interior trim. These changes depend on model year.
When the Auto-Pact was signed in 1965, opening the border to tariff-free movement of vehicles produced on both sides of the border, Mercury truck production was split between the Oakville, Ontario, plant and the San Jose, California, plant. This enabled Oakville to ramp up production to supply the eastern US and Canada with Ford trucks. No Mercury trucks were sold in the US.
Ford wound down production of the Mercury trucks in the late spring of 1968.